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1210 vs 9610 vs 0110: China Import Models Compared

China's customs uses four-digit supervision codes for every trade flow. 1210 is bonded import, 9610 is cross-border export, 0110 is general trade. Here is exactly what each means and which one fits your product.

Published 2026-08-18 · Last updated 2026-09-21 · By Bing Wei, China Market Entry & Cross-Border Commerce Specialist

What are China's customs supervision codes?

Short answer: Every cross-border trade flow in China carries a four-digit customs supervision code. 1210, 9610 and 0110 are the three you will meet most when planning market entry — and they solve different, sometimes opposite, problems.

Three codes come up constantly when overseas brands plan entry:

  • 1210 — bonded import of cross-border e-commerce retail goods (into China).
  • 9610 — cross-border e-commerce export (Chinese goods to overseas buyers).
  • 0110 — general trade import/export (the classic full-shipment model).

(You will also see 1239, a related bonded-import code we cover below.)

What is 1210 bonded import (into China)?

Short answer: 1210 is bonded IMPORT for cross-border e-commerce retail — goods are pre-stocked in a mainland bonded zone and declared, taxed per individual consumer order, so duty and VAT are deferred until a sale happens.

Goods are moved into a mainland bonded zone first, then declared and taxed per individual consumer order. Duty/VAT are deferred until a sale happens. This is the backbone of Tmall Global, JD Worldwide and Douyin cross-border stores.

  • Tax paid: per order, after sale.
  • Best for: cross-border retail with repeat demand.
  • Entity: HK entity or import agent can be importer of record.

What is 9610 cross-border e-commerce export?

Short answer: 9610 is the mirror image — Chinese goods sold to overseas buyers, usually by direct mail or consolidated export declaration. If you are a foreign brand selling INTO China, 9610 is not your model.

This is the mirror image: Chinese goods sold to overseas consumers, usually via direct mail / consolidated export declaration. If you are a foreign brand selling into China, 9610 is not your model — it is for Chinese sellers going out.

  • Tax paid: at export declaration / per parcel.
  • Best for: Chinese SMEs shipping abroad.
  • Entity: China-based exporter.

What is 0110 general trade?

Short answer: 0110 is the classic general-trade model — the whole shipment is imported, duty and VAT paid up front, and the product is registered under a local licence holder for domestic sale and wholesale.

Full shipment imported, duty and VAT paid up front, product registered under a local licence holder. Used for domestic Tmall/JD stores, offline retail and wholesale.

  • Tax paid: up front, on the whole shipment.
  • Best for: domestic-store distribution, B2B.
  • Entity: WFOE or local distributor usually required.

What is 1239 bonded import (non-pilot)?

Short answer: 1239 is bonded import under the non-pilot cross-border e-commerce framework. Like 1210 it defers tax until sale; 1210 is the pilot model used in designated zones and is the more common retail route.

1239 is bonded import under the non-pilot cross-border e-commerce framework. Like 1210 it defers tax until sale, but 1210 is the pilot model used in designated cross-border zones and is the more common retail route. Functionally close; 1210 is what most platforms run.

¥5,000 / ¥26,000per-order / per-year personal transaction limits under 1210 cross-border retail import — tariff 0%, VAT & consumption tax at 70% of the statutory rateSource: GACC / STA cross-border e-commerce rules

How do 1210, 9610, 0110 and 1239 compare?

CodeDirectionTax timingTypical useLocal entity?
1210Into ChinaPer order, after saleCross-border retail storesNo (HK/agent OK)
9610Out of ChinaAt export / per parcelChinese goods abroadYes (CN exporter)
0110Into ChinaUp front, full shipmentDomestic store / wholesaleYes (WFOE/distributor)
1239Into ChinaPer order, after saleBonded import (non-pilot)No (HK/agent OK)

Which customs code fits your product?

Short answer: Overseas brands selling to Chinese consumers use 1210; domestic Tmall/JD stores or wholesale use 0110; 9610 is for Chinese sellers exporting out.

  • Selling to Chinese consumers from overseas → 1210. Lowest tax and entity risk; start with a bonded test.
  • Domestic Tmall/JD store or wholesale → 0110. Requires a local entity and up-front tax.
  • You are a Chinese seller exporting → 9610. Not relevant to importers.
  • Uncertain which zone framework → 1210 vs 1239 depends on the bonded zone; we help pick.

How does GOODSINFINITE handle these customs codes?

Short answer: We default overseas brands to 1210 — Hong Kong entity as importer of record, bonded fulfilment in five port cities — and transition you to 0110 once you open a domestic store. You never touch the codes alone.

We run 1210 bonded import as the default for overseas brands: HK entity as importer of record, bonded fulfilment in Tianjin, Shanghai, Ningbo, Guangzhou and Qingdao, per-order clearance and 1–3 day domestic delivery. When you scale into a domestic store, we transition you to 0110 general trade with the right licence holder. You never touch the codes alone.

The code is not trivia — it determines your tax timing, entity need and delivery speed. Most brands should start on 1210.

FAQ

Which code sells into China? 1210 bonded import for cross-border retail; 0110 general trade once you run a domestic store or wholesale.

Is 9610 for importers? No — 9610 is the export side (Chinese goods abroad). Importers use 1210 or 0110.

1210 or 1239? Both defer tax to sale; 1210 is the pilot retail model used in cross-border zones and is the common choice. The right one depends on the bonded zone.

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