Case Studies

Case 01 · Health & beauty (EU)

From zero to bonded shelf in 9 weeks

Background: A European skincare brand wanted to test the China market without committing to a local entity or holding blind inventory.

Bottleneck: No Chinese legal entity, no import license, and no appetite to pre-build stock they might not be able to sell.

Solution: We structured the import under our Hong Kong trading company as importer of record, cleared the goods via the 1210 bonded model, and launched the brand on our Tmall Global store “globalgo海外专营店” — backed by a Douyin cross-border livestream and Xiaohongshu (RedNote) seeding — all without a WFOE.

Why it worked: The brand paid tax only when an order shipped, so working capital stayed free until demand was proven.

Case 02 · Colour cosmetics (North America)

Compliance-first entry: NMPA filing + 1210 bonded, zero stranded stock

Background: A North American clean-beauty makeup brand (lip and complexion) wanted to enter China. They had no local entity and no compliance team, and had previously been burned by a forwarder who could not explain why a shipment was held at port.

Bottleneck:

• Most SKUs were general cosmetics needing NMPA filing, but a couple of tinted SPF items blurred into special-use (sun-protection) territory and needed registration scoping.
• Chinese label and claim wording (no "药妆" / medical claims) had to be pre-reviewed — one wrong claim means rejection at the border.
• The brand refused to hold large blind inventory before approval landed.

Solution — Hong Kong entity + bonded + transparent:

1. Importer of record. GOODSINFINITE TRADE LIMITED acted as the importer under Hong Kong; the client was invoiced in USD — no Chinese company required.
2. Compliance upfront. We split general vs. special SKUs, mapped the NMPA dossier, pre-cleared Chinese labeling and claim wording, and lodged the filing before any goods moved; the SPF items were scoped for registration in phase two.
3. Bonded, not blind. In parallel we staged a small 1210 batch in the Ningbo Free Trade Zone — inventory sat duty-free until approval landed.
4. Same-week launch. On approval, the brand went live the same week across our Tmall Global store “globalgo海外专营店”, a Kuaishou (快手) flagship livestream “自贸环球购海外旗舰店”, and Xiaohongshu (RedNote) seeding.
5. Open-Book pricing. Factory price shown as-is; service fee stated separately — no hidden rebate.

Result:

Why it worked: The Hong Kong entity removed the WFOE hurdle, bonded stock was released only after clearance (so nothing was stranded), and transparent pricing plus in-market content turned a cautious test into a ~$620K first-year line across a 6-SKU launch.