Ben Wei

Why listen to this author

Ben runs the operational side of GOODSINFINITE — not a distant advisory desk. He leads the Tianjin Free Trade Zone cross-border operations, including the overseas flagship storefront, and the company's China market-entry practice for overseas brands.

His background is hands-on: customs brokerage, international supply chain, bonded warehousing and cross-border e-commerce fulfilment — the parts of market entry that decide whether a launch actually ships.

Track record

• Scaled a Douyin cross-border livestream store to national TOP 6 in cross-border e-commerce within five months — the only northern-China store in the TOP 10 that year.
• Operates live cross-border storefronts including Tmall Global “globalgo海外专营店” and Kuaishou “自贸环球购海外旗舰店”.
• Direct experience across 1210 bonded import, customs clearance, NMPA/CCC compliance and China e-commerce operations.